WE ARE VISIORIZE
In an interview with Wired magazine in 2005, George Lucas said: “Industrial Light and Magic was a pioneer in expanding the visual form through new technologies. We use the latest technology to take the audience into a world of fantastic stories, but the technology is not the goal. The goal is to keep the audience in the story. “Almost 20 years later, these sentences are more relevant than ever. Technology in the visual presentation of content has made incredible progress (especially in the last year due to AI developments) and digitalization has long since become the standard in almost all areas of events, trade fairs and exhibitions. But technology is not simply an end in itself to show what is technically possible in an impressive way; in my opinion, technology follows the idea and the design to achieve precisely the set communication goals or to take the viewer into a new digital world for a lasting experience. Technological developments are giving us more and more freedom to realize this, and we've all experienced it: we can remember an experience much better the more senses have been addressed, the more intense and emotional the experience was, the more we felt like we were right in the middle of it or had to find something out for ourselves or work it out with our own hands. Whether it was in a movie theater on a huge screen, in a large immersive exhibition or a gaming experience with VR glasses. The brain still has to process what it has experienced. This is exactly our goal - the participant really takes part or perceives themselves as part of the story or experience.
Our mission is to create interactive multivisual media of breathtaking quality and to help our clients push the boundaries of visual communication. With our team of experts with over 20 years of experience, we advise our customers on the development of high-end content for events, trade fairs and exhibitions as well as VR applications, using the latest technologies such as AI and real-time rendering software.
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